downtownfrombehind (DFB) is a photographic series capturing subjects riding their bike from behind on some 200+ streets, avenues and lanes below 14th street in New York City.

The result is an environmental portrait for each street and subject with a goal to highlight a set of individuals, emerging and established, each uniquely contributing; culturally, socially and physically, to make this part of the city what it is today.

The project has been widely covered in the press, from New York Times, Huffington Post, Coolhunting, Vogue, Nylon Magazine and many blogs (thankyou).

Subjects photographed to date include industrial designers, architects, creative directors, restauranteurs, entrepreneurs, hoteliers, artists and academics.


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WASHINGTON PLACE, Yigal Azrouël, Fashion Designer & creative director of Yigal Azrouël for Downtownfrombehind.

Yigal Azrouël has a laid-back beach vibe and warm smile that has you convinced he spends most weekends surfing and bbq’ing with friends year round.  The self-taught designer, who still produces around 70% of his collection locally, is known for a refined, cool and wearable aesthetic. Every season feels like a fresh classic, with high-quality fabrics and an attention to detail that has many of his menswear pieces migrating from my boyfriends side of the wardrobe to my own. Last year he launched women’s diffusion line Cut25, positioned at a lower price point than the original women’s wear line, and it has very quickly become a commercial hit (and worth a look). Go behind the scenes with the designer and see what inspires each collection at the brands blog, Inside the Studio. In the meantime I’ll be circling his flagship store doing my best to resist retail temptation. DFB.

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