downtownfrombehind (DFB) is a photographic series capturing subjects riding their bike from behind on some 200+ streets, avenues and lanes below 14th street in New York City.

The result is an environmental portrait for each street and subject with a goal to highlight a set of individuals, emerging and established, each uniquely contributing; culturally, socially and physically, to make this part of the city what it is today.

The project has been widely covered in the press, from New York Times, Huffington Post, Coolhunting, Vogue, Nylon Magazine and many blogs (thankyou).

Subjects photographed to date include industrial designers, architects, creative directors, restauranteurs, entrepreneurs, hoteliers, artists and academics.


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Sally Ross, Executive Vice President of Merchandising at Nine West for Downtownfrombehind.

When most of Manhattan is bound for the Hamptons, I discovered that Sally Ross prefers to spend her summer weekends in the city. The ordinarily very private Executive Vice President of Merchandising at Nine West, (yes it’s almost impossible to find an image of Sally anywhere!), recently showed me some of her favorite New York destinations. And as we hopped between downtown stoops, I discovered that we share a similar love for good coffee, a weekend newspaper and of course, biking in New York. Sally, who has built a career in the fashion industry working with a host of iconic retailers including Bergdorf Goodman, is excited to be sharing her styling tips every week, check #SallySays.

I tend to agree ‘wear what makes you happy’ is good advice.


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