downtownfrombehind (DFB) is a photographic series capturing subjects riding their bike from behind on some 200+ streets, avenues and lanes below 14th street in New York City.

The result is an environmental portrait for each street and subject with a goal to highlight a set of individuals, emerging and established, each uniquely contributing; culturally, socially and physically, to make this part of the city what it is today.

The project has been widely covered in the press, from New York Times, Huffington Post, Coolhunting, Vogue, Nylon Magazine and many blogs (thankyou).

Subjects photographed to date include industrial designers, architects, creative directors, restauranteurs, entrepreneurs, hoteliers, artists and academics.


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1 post tagged Joanna Goddard


COMMERCE STREET, Alex Williams, writer at the New York Times, and Joanna Goddard, writer and creator of A Cup of Jo, with their son, Toby for Downtownfrombehind.

Alex and Joanna have one of those romantic New York stories. She liked his glasses, he liked her toothy grin, they met at the Oscars over a bowl of guacamole. First date and Alex opted for a movie. He spent the entire time wondering if Jo was into him. Jo spent the entire time thinking about making out with him. Fast forward, and they’re the proud parents of Toby Goddard-Williams. Forbes just named Joanna’s blog, A Cup of Jo, one of the top 10 lifestyle websites for women. Nice. Alex is a staff writer for the New York Times Styles section, specializing in trend stories, lifestyle features, and profiles of downtown tastemakers in restaurants, nightlife, fashion, and the media. He has worked for the Times for seven years, and now shows off his team spirit by peddling around town on a three-speed, 1974 Schwinn Speedsterthe very model ridden by his octogenarian colleague on the Styles desk, photographer Bill Cunningham. You can catch this duo on weekends in the West Village, and, Alex is most often greeted with “Hey, you’re Alex from Cup of Jo!” despite the fact his work in the Sunday Styles appears in front of some thirty million readers each week. Toby is trying to like stinky cheese at Murray’s, but prefers swinging, bananas, guitars, and skipping baths. DFB.

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