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GRAND STREET.

GRAND STREET, Ted Royer, Partner and Executive Creative Director at Droga5 New York for Downtownfrombehind.

Ted Royer is a partner and Executive Creative Director at Droga5, the ad agency responsible for work like Puma Social, The Tap Project, The Great Schlep for Barack Obama, and Jay-Z’s book launch for DECODED. DFB shot Ted and Mika, a dog he rescued from a pitbull fighting ring, on icy Grand Street. Even though they are freezing, they are both really, really happy they found each other. Farenheit 26, Celcius -3. DFB.

PS. Ted graduated from the Portfolio Center in 1995. He won more The One Show Pencils than anyone in history in his first year as an art director at Leonard/Monahan. While at Saatchi Singapore, he was ranked the number eight, and then the number four creative in Asia by Campaign Brief. Saatchi was voted the Ad Age International Agency of the Year in the same period. While regional Creative Director in Latin America, he became the youngest person ever to be on the Ogilvy & Mather Creative Council. At Wieden+Kennedy, his SportsCenter advertisements became part of a class taught at Harvard about successful business relationships, the example being Wieden and ESPN’s fruitful ten year partnership. He’s very proud that his adverts were being shown at Harvard, a school he would never have been able to attend. Ted was on the Worldwide Creative Council while he worked for Publicis. He ran the Sydney office for a year and then went to New York to make adverts for Heineken. Since starting at Droga5, the agency was named Creativity’s Agency of the Year. Ted helped win Puma, Method, Activision, Rhapsody, Coca-Cola, New Museum and Net10 accounts for the company. Among his nearly 100 international awards are 22 Cannes Lions (including three Titanium Lions), 24 The One Show Pencils, two D&AD Gold Pencils and many (many) others. He’s also currently finishing a book about the advertising industry, because the world really needs another one of those.